Services: Strategic Planning
Strategic Marketing Planning
(small business or startup package)
All the components of an integrated marketing strategy will be
developed to suit your industry, product, and target market. But more
importantly this is a collaborative process designed to get all the key
stakeholders involved.
Stacey's process is outlined in the 10-steps below.
Step 1 -- Business Review/Situation Analysis: Quantitative and
Qualitative fact finding, setting the stage and rationale for the strategic
marketing plan. Includes but not limited to: Company objectives,
product or service strategy (portfolio assessment), target audience
analysis, assessing market share & awareness, competitive
analysis, distribution & pricing. To be done with input from the
company and key management.
Step 2 -- Identifying Problems and opportunities: Competitive SWOT
analysis
Step 3 -- Setting Sales & Revenue Objectives: A collaborative effort
with the executive team. Objectives must be an accurate estimate of
the market opportunity and the company's capabilities as they set the
stage for the remaining steps.
Step 4 -- Target Market: Define, profile, identify customer needs, and
size the market.
Step 5 -- Marketing Objectives & strategies
Step 6 -- Positioning Strategy: Identifying and agreeing on what is
unique about your company. Why your company versus another.
Step 7 -- Marketing Mix: Tactics necessary to reach and sell to your
target audience. Including channel recommendations, pricing and
marketing communications.
Step 8 -- Marcom Budget and Timeline
Step 9 -- Metrics and Retention
Step 10 -- Documentation, Hand-off for Execution
Package Price: $10,500 (excludes secondary or primary research)
In the event that your company wishes to focus on a subset of the
steps above hourly consulting rates will apply.
